Why Your Business Needs Web Video Marketing

Build Your Brand

Plain and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.

Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.

Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!

What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.

Web Video is a Growing Mega-Trend

I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing?

-Over 2 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined)

-Every minute of the day, 24 hours of video content is uploaded to the platform.

-YouTube is also the fastest growing search engine currently ranked #2 in the world only behind Google.

-People go there to look for videos to answer their questions, show them how to do something, or review a product or business.

-YouTube has become more than just a place to park your videos. As a social network, it is a place to build an audience where people subscribe to your channel and come back to watch and learn more about what it is you have to offer.

-Videos are also part of Google’s search engine results which means increased visibility as well as becoming a powerful tool driving traffic back to your website, blog or the site of your choosing.

Engage Your Audience With Content That Provides Value

The first step in creating engaging content is to identify exactly who your audience is. Once you are clear on whom you are targeting, the idea is to create messages that resonate with this audience.

This is your chance to educate the consumer about your product or service focusing on the benefits that your product/service will bring. Keep in mind that consumers are generally looking to solve a problem or address a need while in the research phase prior to making a purchase decision. What you need to do is deliver the solution in order to gain their business.

Your web videos can brand you as an instant expert in your field if you can deliver a compelling message that adds value. By educating the consumer you can improve the quality of their lives. Not only does this include information about what you do, but simple tips or strategies that they can implement as well.

Once you gain a satisfied customer, an engaging and powerful content strategy is to capture a video testimonial that can be shared on your website, blog and/or social media site.

Testimonials are potent forms of social proof. 78% of consumers trust peer recommendations, so sharing your videos on sites such as Facebook and Twitter become the new “word of mouth.” Users of these sites seek and make recommendations for products and services and share their experiences with friends and followers.

Also, it is important to incorporate a call to action within the web video itself. Viewers need to be told what to do so that may mean visiting your website, picking up the phone to call you or even sharing the video with their friends on the social media sites.

In summary, your web videos can help get you found online, are the most dynamic forms of content that engage your audience and can also be shared in follow up campaigns such as e-mail keeping you fresh in the mind of the consumer.

Local Marketing Guru is a Philadelphia Internet Marketing firm that specializes in helping local businesses establish a complete web presence and dominate their niche online.

Finding Free Online Games Is Simple

Game developers are finding new ways to get their ideas into the hands of the public. Any search engine can steer you in the direction of stick games, adventure games, or even murder mystery suites. This is a great way to get computer game entertainment without spending any money. Many times, the games are Flash based, which allows users to play the complete game without downloading anything. When you can sit at your desk or on your laptop and play free games, you learn which development companies are on the cutting edge of the industry and can reap all of the benefits of free entertainment. In today’s economic climate, isn’t free fantastic?

Search Engines Can Help

When you utilize a search engine to find free games, you are not tapping into just the specific game title. In fact, you can search various genres or designers, and in many cases, you will learn about companies that you never knew existed. The larger gaming companies that charge upwards of $50 for titles have an army of developers at their disposal, which explains the high cost of the game-play. Smaller development companies often have unique takes on classic gaming styles, offering up simple yet entertaining modules that are playable 24 hours a day. Stick games, for example, have become very popular, and though the animation is simple, stick figures can be hilarious when they are performing different actions or acting out storylines.

Ingenuity Always Reigns Supreme

Consider the amount of time that is put into the graphics that many gaming companies release. The expense is passed onto you, which we explained before, but they are also sacrificing gameplay or story development to bring you incredible visuals. This isn’t where you will find new takes on gaming styles. Instead, these online game providers are taking chances with various gaming techniques and are not relying on the graphics. Instead, the gameplay is the focus. Nothing can spark a gaming revolution like experimentation in gaming styles. Many titles that are popular for PlayStation or Xbox have developed various gaming techniques by getting feedback from online gaming platforms. In essence, in playing, you are helping to shape the future of gaming.

Setting the Bar With Stick Games

From classic hangman to fully executed adventures, stick games have become one of the preferred methods of flash or online gaming modules. You can create an incredibly interactive and exciting game, but that does not take the fun out of the classics. And, because so many developers moonlight as online creators, you are getting quality time with some of the industry’s most brilliant minds. When playing, be sure to let the designers or creators know what you think. It will help them create games that users enjoy and ultimately improve your overall experience.

The online gaming movement has gained momentum largely in part because many graphic artists and programmers look to get “out of the box” when they aren’t working on corporate projects. You can enjoy the fruits of their labors by simply searching for free online games and choosing the genre that appeals to you the most. Stick games are a shining example of how graphics do not always equate to a great gaming experience, so do not be deterred by the “stick figure” style. Many actually find these graphics to be fun, and because the simplicity is intentional, you will likely realize the brilliance of the entire concept.

Getting some great entertainment without spending money is a venture that many only dream of, but some of the best game creators in the world are offering up their skills for your enjoyment. So, fire up your internet browser and get ready to have some fun!

Traveling to Ushuaia – A Journey To The End Of The World

4 a.m. around 100 km north of Río Gallegos. I haven’t slept for 32 hours, but the vast Patagonian landscape of veldt you are traveling through fills you with excitement and numbness at the same time, that makes it impossible to find rest. The hours pass, you stare out of the window and it’s as if you would glance at a prehistoric, untouched landscape and realizes how our planet might have been looked a million years ago, before mankind started to cover the earth with highways, urban sprawling and industrial sites.

I could have taken a plane. I could have avoided effort and pain. I could have saved time and money. I could have chosen the nice and easy way. But ever since I have seen the unfamiliar name of Ushuaia, the most southern town in the world, on a map I knew that traveling over land to this destination on tip of the American Continent would be the only way for me. The journey is the reward.

On the bus I met Ricardo, a student from Puerto Montt/ Chile. Together we have been listening to Gustavo Santaolalla’s great song “De Ushuaia a la Quiaca” over and over again, and it seems as if the Argentinean composer has created the perfect soundtrack for traveling trough Patagonia: a hypnotizing melody of distant, superjacent guitars containing this piercing twitch of solitude. A music that intensifies the delirious state on the edge of being awake and falling asleep I’ve been for almost 2 days. As further we are traveling south I realize that we are approaching to the end of the world, to a point were you can’t go any further.

The landscape changes, it’s getting sparser. Sometimes from the middle of nowhere turns up a sheep farm or some remote village consisting of three wooden houses and a church, but as soon as we have passed, there’s pampas, solitude and loneliness again. The incredible vast sky is melting with the horizon and suddenly you wonder if you will ever reach your destination or if this fragile dream of rough beauty might continue forever. And maybe it doesn’t matter anymore, because you have already crossed a hidden frontier and reached an inner point of no return.

But suddenly it all ends, Magellan Strait, the last barrier that had separated us from legendary Tierra del Fuego, has been crossed and we actually reach Ushuaia. The bus spills out its tired, exhausted and happy freight and it feels like a rebirth, like an awakening. Windy roads lead me to the port where giant cruise ships and rotten fishing boats are swaying in Beagle Channel. I’m glancing at the nearby mountain range, forming part of the National Park Tierra del Fuego, when a sudden thought rises up: maybe this isn’t the end of the world; maybe it’s just the beginning.